Agriculture Product Manager

Job Locations CA-AB-Calgary | Home Based - US
Job ID
Permanent Full-Time
Company : Name
NovAtel Inc.


Agriculture Product Manager

Hexagon’s Autonomy & Positioning division is seeking an experienced, strategic and customer-focused Product Manager for its Agriculture group. If you are passionate about GNSS positioning and autonomy and you are looking for an exciting next challenge, then this is your opportunity. As part of the team who define and bring to the market key technologies for the Agriculture market, you will continue Hexagon’s proven success in enabling the next revolution of Positioning & Autonomy.


As a preferred OEM supplier of high precision positioning technology, including market leading GNSS positioning, correction services, & autonomy, our customers develop solutions and services that solve many of the world's most exciting and difficult positioning challenges – autonomy perception and positioning for agriculture guidance and precision farming systems. Your role within the team will be pivotal to the successful marketing of our company to our highly diverse, worldwide customer base.


The Company: Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector and mobility applications. You’ll be joining over 22,000 people in 50 countries on the leading edge of your field.  


This position is with Hexagon’s Autonomy & Positioning division, a global technology leader, pioneering end-to-end solutions industry leaders rely on for assured positioning and autonomy on land, sea and air. Our work touches every aspect of life, from sustainability on Earth to enabling autonomy. Within the Autonomy & Positioning division your work will contribute to the operation of our brand(s) NovAtel, AutonomouStuff, VERIPOS and Antcom.


The Location: Hexagon is a global company with locations around the world. This position is based in Calgary, AB. 


The Agriculture Product Manager is responsible for these tasks:

  • Strategize and plan how best to represent the company’s value proposition, products and services related to our customers’ Agricultural positioning needs
  • Defining product line vision and ensuring alignment with division and business area objectives
  • Gathering and defining customer requirements that support the company’s vision
  • Understand the buying criteria of the company’s customers and tailor product marketing to these needs
  • In collaboration with the Agriculture Marketing Director:
    • Recommend the Product roadmap & future product definition
    • Product positioning & value proposition
    • Product-specific collateral and sales support as required
    • Competitive analysis and evaluation
    • Create product proposals; establish the business case
  • Champion product through its lifecycle - from idea to end-of-life
  • Execute product launch activities, product sheets, feature briefs and other relevant collateral related to new products and services

Key Metrics:

  • Financial growth and profitability of the Agriculture Positioning portfolio
  • Successful and sustainable strategy in short, medium and long term across the targeted Ag market segments


Must Have:

  • 2+ years of product management experience
  • 2+ years of experience with GNSS positioning products
  • Experience in Precision Agriculture markets is highly preferred
  • Degree in Technical-Engineering and/or Business-Marketing related field 
  • Basic understanding of product development processes
  • Strong business & financial acumen
  • Strong written and oral communication skills from both technical and marketing perspectives
  • Ability to travel up to 25%

Key Success Factors:

  • Self-starter who is motivated by both technology and marketing
  • Well spoken, organized and technically adept; can understand different technical and business audiences and adjust the message accordingly
  • Can easily adapt to a changing environment with multiple priorities
  • Attention to detail, but balanced with a high-level overview
  • Ability to create strong working relationship internally and with the customer

If you require any special accommodation, please email our team at and we will be pleased to follow up with you. Please do not send cover letters or resumes to this address.


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