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Marketing Specialist

Marketing Specialist

Job ID 
Job Locations 
Permanent Full-Time

More information about this job


As a key member of our marketing team, you will have the opportunity to unleash the potential of marketing innovation in order to promote our world leading brands and products to a diverse global audience. As an experienced digital marketing specialist you are part of the Hexagon Positioning Intelligence (Hexagon PI) marketing team, working on 4 separate high-tech brands including NovAtel and Veripos. Reporting to the Marketing Manager, you will be responsible to effectively build and engage our audiences using all marketing channels.


In this role you will have the opportunity to collaborate with internal technical teams to ultimately communicate the values and benefits of our brand and product portfolios. The Hexagon PI office is located in north Calgary. We offer a casual and innovative work environment, and the opportunity to work on leading edge products that are used globally.


  • Drive digital marketing campaigns and programs, including clarifying business objectives, developing briefs, overseeing program/creative development, executing programs, and measuring impact
  • Engagement of key audiences to build awareness, knowledge, and warm leads
  • Content writing to simplify complex concepts
  • Planning and implementation of:

    • Email
    • Lead generation
    • Social Media Engagement
    • Trade Media Engagement
    • Remarketing
  •  Backup process owner for CASL and GDPR Compliance

  • Maintain up-to-date knowledge and expertise of existing and emerging technology standards, as well as industry trends and best practices


Must Have:

  • 5+ years’ experience planning and implementing marketing progams
  • University or college qualification in marketing
  • Proven history of innovation and fresh thinking in digital marketing
  • Proven success working with creative partners to produce best in class campaigns
  • Experience with marketing technology (Pardot, Hootsuite, Photoshop, Akkroo, SalesForce preferred)
  • Excellent verbal and written communication skills
  • Excellent organizational skills
  • Strong time management with the ability to prioritize and multitask

Key Success Factors:

  • Passion for digital media and emerging marketing technologies
  • High attention to detail
  • Confident self-starter who is motivated by challenging work
  • Goal-oriented and motivated by achieving results
  • Strong interpersonal skills that enable collaboration
  • Focus on innovation and continuous improvement


  • Media relations experience
  • Technology marketing experience 

Hexagon’s Positioning Intelligence division is a global technology leader, pioneering end-to-end solutions for assured positioning on land, sea, and air. As an OEM supplier, we sell solutions to integrators and manufacturers in industries including land survey, offshore oil and gas, and agriculture. Our technologies are used in applications that include autonomous cars, offshore oil rigs, unmanned UAVs, and many more.