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Director, Global Agriculture Sales

Director, Global Agriculture Sales

Job ID 
Job Locations 
Home Based
Sales/Business Development
Permanent Full-Time

More information about this job


NovAtel’s GNSS positioning products are included in the offerings of the world’s top agriculture equipment manufacturers and agriculture continues to be a focus of growth for the company. As a member of the Global Sales Management Team and reporting to the Chief Revenue Officer, the Director of Global Agriculture Sales will lead a team of global sales, business development and account management professionals in one of our key markets.  If you are passionate about the Ag industry and technology, this is a great opportunity to influence innovation in precision agriculture. 


  • Provide guidance, leadership and coaching to the Global Ag Sales Team to achieve annual revenue goals
  • Set sales, commission and growth targets bi-annually
  • Lead the annual global strategic planning process for the agriculture market segment
  • Lead the strategic OEM account planning and forecasting for the agriculture market segment
  • Recommend and implement sales and marketing initiatives
  • Maintain relationships with core accounts; assist with closing when required
  • Represent the Ag industry and customers internally to the Executive Team, Marketing and Customer Service to ensure customer needs are understood and met 



  • 10+ years in a sales or business development role; with at least 5 years of sales management experience
  • A sound knowledge of the Ag industry and market trends, and an extensive network within the industry
  • Experience selling technical solutions to the agriculture industry
  • Knowledge of GPS/GNSS technology and its applications
  • A successful track record of managing key customer relationships and closing strategic opportunities
  • A Bachelor’s degree in business or a related field
  • International business experience
  • Must be willing to travel internationally up to 50% of the time

Key Success Factors:

  • Well spoken, organized and technically adept
  • Goal oriented and results driven with a track record of achieving targets
  • Enjoy collaborating with diverse groups of marketing, engineering, and operations teams
  • Strong Business Acumen
  • Sense of satisfaction from creating a clear course of action, establishing plans, and achieving results according to plan

NovAtel designs, manufactures and sells high precision OEM positioning technology. Our GPS products are used by system integrators in more than 60 countries around the globe to deliver precise positioning solutions in precision agriculture, defense, mapping, autonomous vehicles, survey and many other industries. Developed for efficient and rapid integration, our GNSS products have set the standard in quality and performance for over 25 years.